From time to time, when working on your app, you are going to encounter need to rebuild the app and update the app stores with the new version. These moments include:
- adding/changing major features. Example: Adding Google Analytics integration, or adding Push notification support.
- changing splash graphics.
- changing design colors or css.
- changing anything that affects the config.xml file.
If you are editing and changing the pages, menus, or designs, those will not need to be rebuilt and updated to your users, those changes will be updated for them automatically.